This February we’re out to help you love your look. Our secret weapon? Jane Iredale Mineral Cosmetics.

Thursday, February 18 we’re hosting three demo to introduce you to this exceptional product line, give you a chance to ask questions, and learn what products will work for you.

While seeing it in action and sampling it yourself is the best way to fall in love, we thought we’d share four reasons we think you should consider trying it:

It’s designed with beauty AND skin health in mind.

All make-up brands are designed with beauty in mind, giving you an opportunity to enhance and express your natural beauty. But few brands are created to be good for your skin. All of the products are hypoallergenic and dermatologist tested, making it safe for even the most sensitive skin. Jane Iredale has also received the Skin Cancer Foundation Seal of Recommendation for its ability to fight against sun damage. That’s why it goes by the slogan of being The Skin Care Makeup™.

It features natural ingredients.

Jane Iredale always focuses on natural alternatives. From the minerals that are the building block of its products to natural preservatives, Jane Iredale is a breath of fresh air in a world of cosmetics full of harsh and unnecessary chemicals.

It gives your skin a chance to breathe.

While some options clog pores or leave skin feeling lackluster, Jane Iredale sought to create a product line that allows skin to breathe. It’s lab-tested (but never on animals; they have a cruelty-free designation) to make sure the coverage acts as a barrier, not a blocker to skin’s normal function.

It lasts.

Jane Iredale is long lasting on two fronts: wear and quantity. Coverage will get you through the day from morning to night on even the most stressful days, and the mineral technology was developed to resist creasing and running. In addition, for products like the Glow Time™ BB Cream, a tiny amount of product goes a long way, making your purchase go a long way.

Piqued your interest? Stop by the Love Your Look event or any other time you’re ready to see how Jane Iredale can transform your look.